Trends shape consumer behavior
- but which ones actually matter for your business? 👀
Recently, our Digital Consultant for Sustainability, Claudia Erdem,
attended DI - Dansk Industri seminar about E-commerce Trends 2025.
After the event, she summed up the day like this:
"It was an inspiring event where Jacob Kjeldsen from DI Handel,
along with experts from Vertica, presented how the global economic situation
impacts customer behavior and what companies can do to stay ahead.
Some trends are new, others have been evolving for years - but one thing is clear:
businesses that adapt thoughtfully will have the upper hand."
Keep reading as Claudia shares her top insights from the event
in six trends that are shaping the future of e-commerce:
1 - FEARNOMICS
In times of crisis, transparency is key
Consumers crave trust, especially in uncertain times.
Pricing, data usage, and brand ethics matter more than ever.
Is your webshop doing enough to build credibility?
2 - AI AGENTS
AI is here to help, if you let it
More and more companies are exploring the power of AI, and estimates show
that AI could potentially save 2.2 hours per employee per day in Denmark.
How could AI support your customer journey?
3 - ROBOTS
AI is becoming more human
The way we interact with AI is evolving, especially among younger generations,
who chat with AI as if it were a friend.
Will AI soon be your new colleague, brand ambassador or even your next business partner?
4 -LIMITLESS
The audience is constantly evolving
Boundaries - whether it's geographic, digital, or cultural - are constantly changing.
As individuals and societies evolve, companies must stay aware of their target
audience’s needs, pains and gains.
Is your brand in sync with your audience’s expectations and ready for their changing needs?
5 - SPEED IS KEY
Consumers don’t wait
Did you know that 25% of customers expect to purchase trendy products within a
few days after a trend emerges.
This means companies must be highly adaptable to meet this demand.
Can your logistics keep up?
6 - WHAT MATTERS MOST
Fast vs. conscious consumption
In direct contrast to the previous trend, where speed is key, there’s also a growing
focus on reducing consumption and prioritizing sustainable choices.
Have you considered implementing a re-commerce solution or
placing a stronger focus on showcasing your company’s sustainability efforts?
So, which trends should your company focus on? 💭
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