- CLAUDIA ERDEM
- 14. maj
- 3 min læsning
Opdateret: 5. jul.
7:7 - Responsible Web Development
Kill your darlings - The Final Step Toward a More Responsible Web
We've covered a lot - from strategy and design to backend and frontend development. Now, it’s time for the final piece: learning to let go.
Over the past few weeks, our colleague Claudia Erdem and freelance designer Daniel Kongsted Petersen have taken us on a journey through their #ResponsibleWeb series - a thoughtful mini-series published on LinkedIn, focused on building more sustainable digital products. We’ve covered a lot – from strategy and design to backend and frontend development. Now, it’s time for the final piece: learning to let go.
Sometimes, being responsible means removing features you once loved. But that’s not a bad thing.
In fact, it can save energy, costs, and maintenance time - while also improving the user experience. This is the last post in Claudia and Daniel’s Responsible Web series. But it’s the start of a new way to build websites: In this post, we dive into how you can build digital products that are not only more effective - but also better for the environment. So, what does it actually take to create leaner and greener web solutions?
Experiment, validate – and remove what doesn’t work
As Claudia and Daniel emphasize, responsibility starts with awareness. If your product is already live, the next step is regular performance testing and analytics.
By reviewing traffic, bounce rates, and conversion paths, you can identify which pages or features are truly adding value - and which ones are dragging the product down. Even small changes, like reducing the number of clicks in a user flow or removing low-traffic pages, can make a big difference. A/B testing can help you learn what really works - not just what feels good. Why test your ideas?
Claudia and Daniel both underline the importance of testing your ideas, instead of guessing if they work. This helps you build smarter and more responsible digital solutions.
In Daniel post “Test early, validate and learn” he shares some simple but powerful ways to put ideas to the test:
Talk to 5 - 10 users and ask them what they think.
Create a simple prototype and watch how people use it.
Try small experiments on your website to see what works better.
Look at your website data to understand user behavior.
Doing small tests like these can save you from big mistakes later - especially in the early stages of product development.
Responsible doesn’t mean minimal - it means intentional
This isn’t about stripping down your product to the bare minimum. It’s about being intentional with what you build, what you keep, and what you let go of.
Lean products are more adaptable. Greener products are more future-proof. And intentional design choices often lead to a better experience for everyone - users, teams, and the planet.
Thank you for following along
This was the final post in Claudia and Daniel’s Responsible Web series - but we hope it's the beginning of a new mindset. Responsible web development isn’t just a trend. It’s a strategic advantage - and an ethical responsibility. Curious where to begin? Start by revisiting the earlier posts or checking out Claudia and Daniel Linkedin profiles. Use their insights as a checklist for your next digital project. Because a better web starts with better decisions. You're are also more than welcome to reach out to Claudia directly: Claudia@digitalthinking.dk and connect with her on LinekedIn
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