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  • Forfatters billede: CLAUDIA ERDEM
    CLAUDIA ERDEM
  • 14. maj
  • 1 min læsning

Opdateret: 15. maj


Making Digital Projects Support Your Sustainability Goals

How to bring responsible thinking into your next web project — right from the start




It’s a question more teams are starting to ask — and it’s an important one. Many companies today have made clear sustainability commitments. Some are even aligning with initiatives like the Science Based Targets initiative (SBTi), which includes goals to reduce Scope 3 emissions — like the impact of the products you sell or services you provide.
But how does that connect to your website or app?
Let’s say you’re building a new e-commerce platform. Of course, your main goal might be to drive sales. But what if your platform could also help your customers make more climate-friendly choices?



For example:

  • Your designers could highlight low-emission products or those made from recycled materials.

  • You could use smart design choices to nudge users toward these options — just like how supermarkets put healthier snacks at eye level.

  • And you could track your progress by setting internal goals like:“Let’s increase the number of Nordic Swan Ecolabel-certified products sold through the site.”



Building responsible digital products doesn’t mean giving up creativity or performance. In fact, it often leads to better, more innovative solutions — and shows customers that your company is thinking beyond business as usual.
Here are 5 questions to help connect your digital product to sustainability goals:

Ready for the next step? In our next post, we’ll share concrete design tips for how to make a website more sustainable — and visually responsible.





 
 
 

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